We got really creative about two years ago. We said, “We're watching how our users are using our technology.” And we said, “You know, we sometimes know what people are coming in to use the platform for. And we can watch people's usage within the technology and track their movements to see what they click on.”
But what we were missing was intent. And if you think about this from outside of our paradigm, outside of our universe of health analytics or intelligence, think about it just in how we engage with software today as consumers. And so you may pick up your phone and say, “Hey, Google,” or, “Hey, Siri,” or type in- I do this all the time- I was looking for an embroidery shop, and I said, “Show me the nearest embroidery shop to me.” Can you imagine using a retail platform the way that we use analytics today? It's baffling.
So we said there is a new way that we need to be thinking about offering up answers to questions, and we call the product answers. And it was simply that when you're thinking through questions like, “What is the average cost of my knee surgeries at my Philadelphia plant,” or, “Is COVID expanding in my employee ranks in Toledo,” those questions can be answered with a product like ours because we think of it from a different paradigm.
So the solution is different. The technology is different. It is not an analytic solution. While the output may look similar, the route technology is completely different than what we've seen in the past.
Rod Reasen, CEO and Founder
Rod Reasen is the CEO of Springbuk, a health data analytics solution with a vision to prevent disease with data. Before launching Springbuk, Rod founded and scaled a fee-based benefits consulting firm into one of the largest in the Midwest when it was acquired by a publicly-traded firm in 2010.
In 2009, he launched the nationally recognized Healthiest Employers® award program that has recognized thousands of employers at the top healthiest workplaces across America. From those learnings, Rod dreamed of a day where employers could make the best-unencumbered decisions using data. That passion drove him to co-found Springbuk, which now represents more than 4,000 employers including hundreds of household brands. His energy is contagious and the world is benefiting from his vision to disrupt healthcare.
