Welcome to Springbuk.com
We take protecting the privacy of your personal information collected through your use of our public-facing website found at www.springbuk.com (“Springbuk Website”) seriously. This Privacy Notice (the “Springbuk Website Privacy Notice”) describes: (a) how your internet and personal information collected through your interaction with the Springbuk Website may be used and/or disclosed by us in order to carry out the
services we provide, (b) your rights under applicable law, and (c) the actions we take to protect your information.
Acceptance of Privacy Practices
Please read this Springbuk Website Privacy Notice carefully. By using or otherwise accessing the Springbuk Website and being a Springbuk Website user (“User” or “Users”), you acknowledge this Springbuk Website Privacy Notice and agree to the way in which we may use and disclose your information as provided in this Springbuk Website Privacy Notice. If you do not agree to this Springbuk Website Privacy Notice, please do not use or access the Springbuk Website.
Right to Amend
Springbuk reserves the right to amend this Springbuk Website Privacy Notice at any time, in which case, we will update the “Last Updated” date at the top of this Springbuk Website Privacy Notice. Please view the top of this page for the latest effective date to discover when an update, revision, or amendment has been made. If Springbuk makes material changes to how it uses or discloses information about you, Springbuk will use reasonable efforts to notify you (such as posting notice of such changes on the Springbuk Website) and will take such additional steps to the extent required under applicable law. If you do not agree to any amendments to this Springbuk Website Privacy Notice, please do not continue using the Springbuk Website.
Contractual Relationships
When you access the Springbuk services or products, such as our Health Intelligence platform, either through or on behalf of a business or organization (“B2B Offerings”), information processed through our B2B Offerings are governed by our agreements with our business customers. This Springbuk Website Privacy Notice does not apply to information, including personal information, collected or otherwise processed, by our B2B Offerings. If you have questions regarding how information collected through B2B
Offerings is handled, please contact the organization with whom you received access to B2B Offerings.
Geographic Scope
The Springbuk Website is only directed and targeted to Users in the United States. Springbuk does not knowingly direct or target the Springbuk Website to individuals outside of the United States and does not knowingly collect information about or relating to individuals residing outside of the United States. B2B Offerings are also only available to businesses and organizations based in the United States.
Our Data Collection
The Springbuk Website offers ways to communicate with you about Springbuk and its products and services. When you use or access the Springbuk Website, Springbuk collects certain categories of information about you from a variety of sources.
Information You Provide to Us
Some features of the Springbuk Website may require you to directly provide Springbuk with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features. Information that you directly submit through the Springbuk Website includes:
Information We Collect Automatically
We also automatically collect certain information about your interaction with the Springbuk Website or when you open an email sent from Springbuk (“Usage Data”). To do this, Springbuk may use tracking technologies such as cookies, pixels, web beacons/clear gif, and/or other tracking technologies (“Tracking Technologies”). Usage Data includes:
For more information on how we use Tracking Technologies, see the Cookie Policy
section below.
Information Collected From Other Sources
We may collect information about you from outside sources, including information that Springbuk collects directly from third parties, information such third parties collected directed from our website or other third party sources, and information that you choose to have shared with Springbuk. Such third parties and information include:
Any information Springbuk receives from outside sources will be treated in accordance with this Springbuk Website Privacy Notice. Springbuk is not responsible for the accuracy of the information provided to Springbuk by third parties and is not responsible or any third party’s policies or practices. For more information, see the section below, Third Party Websites and Links.
Cookie Policy
At Springbuk, we leverage information about our website Users in order to provide better service to those who access our content online. The Springbuk Website automatically uses Tracking Technologies to track Users of the Springbuk Website to facilitate and enhance the user experience on the Springbuk Website, to learn and track how Users access and use the Springbuk Website, including when and how Users visit
the Springbuk Website and how popular particular Springbuk Website pages are and are not, to provide Users with customized advertising, and for other purposes as described herein.
Most browsers automatically accept Tracking Technologies, but you may be able to control the way in which your devices permit the use of Tracking Technologies. If you would like to browse the Springbuk Website without Tracking Technologies, you can adjust the setting of your Internet browser to reject the setting of all or some Tracking Technologies (provided that some Tracking Technologies will still apply as if they are necessary for the functioning of the Springbuk Website). Changing your Tracking Technologies preferences in one browser will not necessarily carry over to other browsers, so you may need to adjust your preferences each time you get a new device, install a new browser, upgrade an existing browser, or alter or delete a browser’s cookie file. If you have questions regarding the specific information about you that we process or retain, as well as your choices regarding our collection and use practices, please
contact us using the information listed below.
What are cookies?
Cookies are small pieces of information that are stored on your device’s hard drive by your web browser. The Springbuk Website may use both cookies that Springbuk implements (sometimes referred to as first-party cookies) and cookies implemented by our suppliers and other third parties (sometimes referred to as third-party cookies). The types of information collected by a cookie and the purposes for which that information is used will depend on the type of cookie. By way of illustration, the types of cookies used,
the types of information collected by those cookies, and the purposes for which that
information are used are described below.
For more information about cookies, including about advertising cookies and your
choices regarding cookies, we suggest you visit the following websites:
https://www.consumer.ftc.gov/articles/0042-online-tracking; http://www.allaboutcookies.org; and http://www.youronlinechoices.com.
Analytics Tools & Providers
As noted above, the Springbuk Website uses third-party analytics tools (e.g., Google Analytics) to collect and process data about your use of the Springbuk Website. Our analytics providers may set and read cookies to collect this data, and your web browser will automatically send data collected by those cookies to our analytics providers. Our analytics providers use this data to provide us with reports that we will use to improve the Springbuk Website’s structure and content. For example, Springbuk may utilize
Google Analytics and other analytical tools offered by Google. For more information on how Google uses this data, visit Google’s page on How Google uses data when you use websites or apps that use Google Services. To prevent this data from being used by Google Analytics, follow the instructions to download and install the Google Analytics Opt-out Browser Add-on for each browser you use. Using the Google Analytics Opt-out Browser Add-on will not prevent Springbuk from using other analytics tools and will not
prevent data from being sent to the Springbuk Website itself or to Google.
Advertising networks, Personalized Advertising, Remarketing & Retargeting
Springbuk may use or participate in advertising networks and related advertising services that are managed and provided by third-party advertising servers, advertising agencies, technology vendors, and research firms, including Google Ads. Advertising networks often gather data about consumers who view advertisements to make inferences about a consumer’s interests and preferences, which enables their
computers to deliver advertisements directly targeted to the User’s specific interests.
Through Google Ads, Google uses your Internet searches, cookies, and similar identifiers (e.g., pixel tags) to collect information about your visits to the Springbuk Website and your interaction with the Springbuk Website to generate targeted advertisements to you on other websites that you visit across the Internet. We may also enable and implement Google Analytics Advertising Features on the Services. To opt out of remarketing advertising provided through Google, to customize your ad preferences, or to limit Google’s collection or use this information, visit Google’s Safety Center and Google’s Ad Settings and follow Google’s personalized ad opt-out instructions.
To change your preferences with respect to certain online ads and to obtain more information about third-party ad networks and online behavioral advertising, please visit the National Advertising Initiative Consumer opt-out page. Please remember that changing your settings with individual web browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads from time to time. Your device may also include a feature (“Limit Ad Tracking” on iOS or “Opt Out of Interest-Based Ads” on Android) that allows you to opt out of having certain information collected through apps used for behavioral advertising purposes.
Do Not Track & Global Privacy Controls
Your browser settings may allow you to transmit a “do not track” signal, “opt-out preference” signal, or other mechanism for exercising your choice regarding the collection of information about you when you visit various websites. Like many websites, the Springbuk Website is not designed to respond to such signals.
How We Use & Disclose Your Data
With respect to the categories of information Springbuk collects, Springbuk uses information about you as described below:
Additionally, Springbuk may deidentify information about you such that it cannot reasonably be used to infer information about you or otherwise be linked to you (or Springbuk may collect information that has already been identified), and Springbuk may use such deidentified information for any purpose.
Springbuk may disclose information about you to third parties for legitimate purposes
subject to this Springbuk Website Privacy Notice, including the following categories of
third parties:
How We Protect Your Data
Despite our reasonable efforts to protect information about you, no security measures are impenetrable, and Springbuk cannot guarantee “perfect security.” Any information you send to Springbuk, while using the Springbuk Website or otherwise interacting with Springbuk, may not be secure. Springbuk recommends that you do not use unsecure channels to send Springbuk sensitive or confidential information.
Additional Information for Certain U.S. Residents
Some U.S. states provide certain rights and options to their residents. Depending on the
laws applicable to our processing of your personal information and your state of
residence, you may be entitled to exercise the following rights, subject to applicable
limitations, exemptions, or exceptions:
We do not use personal information about you in furtherance of automated profiling decisions that produce a legal or similarly significant effect.
We do not discriminate against users for exercising the rights granted to them under applicable law and that are applicable to our processing of personal information. To exercise these rights, please see the Exercise Your Rights section below.
Exercise Your Rights
You have certain rights when it comes to the handling of your personal information. The Merative Privacy Contact Request Form can be used to:
Your California Privacy Rights
California law permits California residents to request certain details about how their “personal information” (as defined in California Civil Code Section 1798.83) is shared with third parties for third party direct marketing purposes. California residents may, under certain circumstances, obtain the categories of personal information shared and the names and addresses of all third parties that received personal information for their direct marketing purposes during the immediately prior calendar year. To make such a
request, please contact us using the information listed below. Please note that we are only required to respond to one request per resident each year.
Social Features
Certain features of the Springbuk Website allow you to initiate interactions between the Springbuk Website and third-party services or platforms, such as social networks (“Social Features”). Social Features include features that allow you to access our pages on third party platforms, and from there “like” or “share” our content. Use of Social Features may allow a third party to collect and/or use information about you. If you use Social Features, information you post or make accessible may be publicly displayed by the third-party service. Both we and the third party may have access to information about you and your use of both the Springbuk Website and the third-party service for more information, see the Third Party Websites; Links section below.
Third Party Websites; Links
Springbuk may provide links to third party websites or platforms. If you follow links to sites or platforms that Springbuk does not control and are not affiliated with Springbuk, you should review the applicable privacy notice, policies and other terms. Springbuk is not responsible for the privacy or security of, or information found on, these sites or platforms. Information you provide on public or semi-public venues, such as third-party social networking platforms, may also be viewable by other users of the Springbuk
Website and/or users of those third-party platforms without limitation as to its use. Springbuk’s inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owner or operators.
Embedded Content
The Springbuk Website may also incorporate features, add-ons, portals, and content including feeds, scripts embedded in the Springbuk Website’s code, and visible content (e.g., videos), provided by third parties. In some cases, those third parties collect data about how you interact with their content. For example, the Springbuk Website uses YouTube to make content in video format available to you. By accessing a part of the Springbuk Website where videos are available, watching an embedded video, or
otherwise interacting with any content made available through YouTube, you signify your agreement with YouTube’s terms and conditions. YouTube collects and otherwise has access to usage data (e.g., what videos you accessed and watched) through videos embedded in the Springbuk Website as further described in YouTube’s Privacy Notice.
YouTube adheres to Google's privacy policies and principles, part of which allow you to control certain privacy settings and which data are collected.
Children’s and Minors’ Privacy
Springbuk’s services are not directed towards, designed for, or intended to solicit children under the age of 13. If you are or below the age of 13, please do not access or provide us with any personal information on our website. If such information is gathered without our knowledge, we will take reasonable and appropriate measures to delete and remove the information from our database promptly once it has been discovered.
How to Contact Us
Should you have any questions about our privacy practices or this Springbuk Website Privacy Notice, please use the Merative Privacy Contact Request Form.
Springbuk is the health data analytics solution that equips employers and benefits advisors with the deep, immediate insights they need to sharpen strategies, improve health, and contain costs.
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