Discover how employee benefits have evolved over 25 years, from paper booklets to AI-driven healthcare solutions. Learn key insights from Springbuk's 2025 Employee Health Trends Report on personalized care, predictive analytics, and data-driven strategies that are revolutionizing healthcare costs and outcomes for employers.
Discover how 25 years of healthcare evolution is shaping today's employee benefits landscape
In a recent episode of "Healthcare on the Rocks: Employee Benefits with a Twist," hosts Brittany Hardaway and Rachael Baumgartner sat down with Nicole Belles, Senior Vice President at Springbuk, to discuss the groundbreaking findings from the 2025 Employee Health Trends Report.
The conversation revealed fascinating insights into how the employee benefits landscape has transformed over the past 25 years and what employers should be focusing on moving forward.
Below, you'll find highlights and key takeaways from their conversation. Ready to listen to the full episode? Click here.
When reflecting on the most significant changes in healthcare benefits since 2000, Belles described it as "a trip down memory lane." Two major shifts stand out:
The transformation toward more personalized and proactive healthcare solutions can be largely attributed to consumer-driven healthcare strategies and the introduction of high-deductible health plans. These plans were designed to make consumers more cost-conscious in their healthcare decisions.
However, this shift came with challenges. Higher out-of-pocket costs for frequent or costly care led employers to recognize that their employees needed personalized plans to effectively manage their health and reduce healthcare expenses.
The impact of technology on healthcare over the past 25 years has been nothing short of transformative. Belles humorously recalled how employees once received benefit information primarily through booklets mailed to their homes.
The release of the iPhone in 2007 accelerated application development, leading to a steady increase in online health information and health-oriented apps. Today's employees use sophisticated tech-stacks during annual enrollment to make informed benefit decisions.
From a patient care perspective, technological innovations like continuous glucose monitoring have revolutionized chronic condition management. As Belles emphasized, "Digital health has been truly revolutionary, and the impact is multidimensional."
Static, retrospective reporting is no longer sufficient. Employers now require proactive decision-making support powered by health intelligence and expertise. Belles highlights how Springbuk has positioned itself at the forefront of this evolution, leveraging advanced methodologies, data science, predictive modeling, and machine learning to identify cost-saving opportunities.
Specific strategies highlighted in Springbuk’s annual health trends report include:
Predictive analytics has emerged as a game-changer in employee health management, primarily by helping employers manage financial and population health risks. These models can:
Having data is one thing; knowing what to do with it is another.
"Basic reporting is not enough," Belles emphasized. "You need meaningful action from your data."
Employers increasingly want proactive guidance to understand which parts of their benefit plans are working well and which need improvement. Springbuk has invested significant resources into creating actionable insights, from predicting condition risks to monitoring potential savings opportunities in areas like low-value care.
The 2025 trends report places significant emphasis on social determinants of health (SDOH)—non-medical factors that influence health outcomes. Springbuk utilizes the CDC Social Vulnerability Index to categorize data into four key areas:
Understanding these factors allows employers to design benefits that address specific workforce needs, such as telehealth access, mental health support, transportation subsidies, or childcare assistance. It also enables targeted interventions like nutrition counseling, stress management workshops, and financial literacy training.
Belles offered one pivotal piece of advice for employers looking to stay ahead of health trends: "Know your data and use it to guide your decision-making. Knowledge is power."
The report highlights how nearly 90% of the increase in diabetes treatment costs over the last four years can be attributed to the growing use of GLP-1 agonists, with over 40% of type 2 diabetic members now receiving these medications.
To better manage costs, employers should consider:
As healthcare continues to evolve, employers who leverage data analytics, embrace digital health solutions, address social determinants of health, and focus on holistic well-being will be best positioned to optimize employee health outcomes while effectively managing costs.
The 2025 Employee Health Trends Report serves as a valuable roadmap for navigating this complex landscape, offering insights and strategies that can help organizations thrive in an era of unprecedented healthcare transformation.
For more information about the 2025 Employee Health Trends Report or to learn how Springbuk can help your organization leverage health intelligence for strategic decision-making, visit springbuk.com.